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Problem definition 1: What specific problem innovative e-learning startups are solving?
Problem definition 2: What kind of problem do you need to solve to become a successful cohort-based course?
Problem definition 3: How On Deck generates additional revenues by solving this problem (most competitors missed!).
Problem definition 4: Why solving this problem will create a new way to monetize your EdTech product?
Strategy 1: How Coursera made $293.5 million in 2020 using this business model?
Strategy 2: Use this model to increase long-term liquidity for your business
Strategy 3: If you’re just starting out, use this model for quick cashflow, then layer other revenue channels as you expand
Evidence 1: People are willing to spend money on this type of online learning and what possible solutions will emerge?
Evidence 2: New problems have started to emerge in the remote workforce and why new e-learning solutions are needed?
Evidence 3: Competition in online education is rising and how to drive out competition and win?
Evidence 4: One-size-fits-all curriculum is becoming irrelevant and what are the possible new solutions?
Evidence 5: Why EdTech should cater their solutions to this user behavior shift?
Opportunity 1: Monetize by enriching campus life & students’ experience
Opportunity 2: Monetize by helping professional researchers to succeed
Opportunity 3: Monetize by helping educators to succeed
Opportunity 4: Niche marketplace idea in the education industry
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